Great Day Improvements Releases Inaugural ‘State of American Home Renovation’ Report Inside the Home Renovation Boom

Homeowners
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1. State of American Home Renovation Report Reveals Powerful Insights

A new nationwide survey of over 3,000 U.S. homeowners shows that nearly two-thirds completed a renovation in the past year, highlighting strong emotional and practical motivations shaping renovation decisions.

2. Home Services Sector Is Booming

Industry analysts report that the home services market already hundreds of billions of dollars in value is expanding rapidly, with remodeling and repair demand showing no signs of slowing.

3. Design Trends Making Headlines

Kitchen remodel features such as energy-efficient windows, sustainable materials, and eco-focused professionals are trending, especially in cities with higher renovation activity like San Francisco and Chicago.

Plus, designers and homeowners are shifting toward bold, vibrant interior color palettes that break away from neutral norms.

4. Renovation Hits Pop Culture

HGTV has announced Bachelor Mansion Takeover, a new reality series where former Bachelor contestants compete in big-budget renovations at a historic estate blending entertainment with design inspiration.

5. Old Layouts, New Appeal

Classic design elements like closed kitchens once seen as outdated are seeing a revival as homeowners seek functional spaces with character.

6. Community Events Spotllght Renovation

Local home expos like the upcoming Manistee Home Expo in Michigan are bringing renovation ideas and expert access directly to homeowners, with demos and vendor insights.

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Why It Matters

Across the U.S. whether in Los Angeles, Boston, or Dallas renovation isn’t just a financial decision, it’s becoming a cultural one. Homeowners are balancing eco-friendly upgrades, design boldness, and practical living needs against economic and lifestyle trends. From the booming home services economy to mainstream design influences, renovation in 2026 is as dynamic as the people living through it.

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1 Like
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Good synthesis, @Muller — worth pulling this thread forward for anyone reading it in spring 2026.

The survey you quoted matches what I’m seeing across Toronto jobs this year, but a couple of numbers land differently north of the border:

  • Energy-focused renos are eating the budget share, not just gaining it. With the Ontario Home Renovation Savings Program rebates stacking on top of the federal Greener Homes loan, heat-pump + insulation + window packages are now the #1 reason people call us — ahead of kitchens and baths combined. That’s a real shift from 2023.
  • Material cost inflation has cooled but labour hasn’t. Framer and trim-carp day rates in the GTA are up another 6-8% year-over-year. Any US report projecting stable remodel budgets probably under-weights this for Canadian readers.
  • “Emotional + practical motivation” is the honest part of that survey. Most GTA homeowners I meet aren’t renovating to flip - they’re staying put because of mortgage math and making the house work harder. That changes the scope conversation entirely (durability > trend-chasing).

One question back to the room: for folks who completed a reno in the last 12 months, what surprised you most about the budget vs. the original quote? The answers usually tell you more about where the industry is tight than any survey does.